Owner, Designer, Founder of SmartGlamour
"SmartGlamour is a body positive women's clothing brand of customizable fashion basics in sizes XXS-6X and beyond."
WHAT SHE DOES FOR LOVE: "Luckily, [what I do for love and what I do for work] are currently the same thing."
HER STYLE + BEAUTY: "My red lip stain. It's just Sephora brand, basic red lip stain but it's the perfect shade, doesn't come off when I kiss my fiancé, and I always get complimented on it. It's a go-to. I also feel most comfortable, powerful, and sexy in outfits that mix masculine and feminine - for example, a structured high waisted pant, feminine sexy top, with a bomber jacket, and badass heels."
HER 2015 GOAL: "This pop up shop launch was my goal for 2015. [I want to] finish it out successfully, so that when it ends I don't have to go back to working freelance AND SmartGlamour. A successful, stress-free, super fun and romantic wedding to the love of my life in September [is also on my list.]"
A LADY SHE ADMIRES: "I look up to a lot of women. My mother, my older sisters, my soon to be sister- and mother-in-law, and my girlfriends. They are all lady guns in their own right. I don't know if I really have a mentor - but I definitely look to women like Gloria Steinem, Amy Poehler, Stacy London, and Naomi Wolf for inspiration."
NOMINATED BY: Kimberley Hellem
WHY SHE'S A LADY GUN: "A friend of mine shared a video about Mallorie's company and I was instantly on board. From the name (SmartGlamour) to the mission, you can't help but be inspired by fashion that is kind, and fashion that empowers. SmartGlamour is about self expression and self love, and wearing that inside and out. Mallorie has the ammunition for positive change, she's the perfect Lady Guns candidate."
SMARTGLAMOUR GOALS: "To empower women through clothing and help them on a road to body acceptance, to make good quality clothing that is sold at affordable prices, and to cut away at women-on-women hate that stems from insecurity and the belief that beauty and brains cannot go hand in hand."
ON SMARTGLAMOUR DAILY OPERATION: "I'm answering emails from collaborators, opening and closing the pop up shop, designing and creating garments, and running social media. I have two part-time design assistants working in the store, helping to cut patterns, sew in zippers and tags, etc. I have a part-time social media assistant who works remotely setting up our Hootsuite account for Twitter, running our Pinterest, and creating newsletters and blog posts when needed. I also have a PR manager for the duration of the pop up shop. I also work on PR and collaborations myself."
ON CHALLENGES SHE'S OVERCOME: "Starting a business by yourself is difficult, simply because of the amount of work it involves and the fact that you're one person with only so many hours in the day. When I launched SmartGlamour, I raised money for the first collection, studio supplies, and the runway event, but I still had multiple part-time and freelance jobs so that I could afford to live. That all takes time - and energy. It's tiring. The best advice, no matter what kind of business [you want to run], is to make sure you are totally in love with and passionate about it. If you aren't, the work will feel like work and the lack of sleep won't seem worth it. Be organized, make lists, keep your schedule straight and surround yourself with people that support you."
ON HER SUPPORT SYSTEM: "My biggest supporters are my parents, my sisters, and my fiancé. Although, my friends and my models come in close after them! My mother and stepfather root me on and send me flowers and treats whenever I accomplish a milestone. My father built my website, and continues to help me maintain it - he's my personal IT guy and shares every post I put up on social media. Both of my sisters are very supportive in a lot of the same ways as my parents. My eldest sister is basically my brand personified. Every time I release a collection she buys the whole thing, not because I'm her sister, but because she loves it and in many ways the brand has changed her relationship to clothes and her body. She wears plus size clothing, is between sizes, and is petite, so being able to get affordable customized clothing where she gets to choose where she wants things to hit, what kinds of sleeves, etc is priceless. Her husband is also a huge supporter of the company. Lastly, but definitely not least, is my fiancé. He does literally anything he physically can in order to help me. He bartends at every event, makes food for events, runs errands, takes care of our dogs when I'm swamped, reminds me to take five minutes to drink some water, eat and sleep. And he puts up with my addiction to this company and promotes it. He's the best free advertising I have."